Field Sales Executive - Mr Adam Macfarlane Completes 6 Months Successfully at Doncaster Laser Services Ltd

Although traditional reps are at a distinct disadvantage in this environment, a select group of high performers are flourishing. This rep has abandoned much of the conventional wisdom taught in sales organizations. He: 

• Evaluates prospects according to criteria different from those used by other reps, targeting agile organizations in a state of flux 

• Seeks out a very different set of stakeholders, preferring  change agents

• Coaches those change agents on how to buy, instead of quizzing them about their company’s purchasing process

This sales professional doesn’t just sell more effectively—he sells differently. This means that boosting the performance of average salespeople isn’t a matter of improving how they currently sell; it involves altogether changing how they sell. He has accomplished this by DLS, fundamentally rethinking the training and support provided to their reps. 

We at Doncaster Laser Services Ltd would  like to congratulate Adam Macfarlane on successful completion of 6 months with the company and would like to formally welcome him to the family.